{"id":2757,"date":"2011-05-09T21:52:31","date_gmt":"2011-05-10T05:52:31","guid":{"rendered":"http:\/\/www.doubleperf.com\/blog\/?p=2757"},"modified":"2012-06-07T16:00:07","modified_gmt":"2012-06-08T00:00:07","slug":"movie_week_iv_day_5","status":"publish","type":"post","link":"http:\/\/www.doubleperf.com\/blog\/archives\/2011\/05\/09\/movie_week_iv_day_5.html","title":{"rendered":"Movie Week IV, Day 5"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.doubleperf.com\/blog\/wp-content\/uploads\/2011\/05\/09\/amc_santa_monica_7.jpg\" alt=\"\" title=\"amc_santa_monica_7\" width=\"500\" height=\"333\" class=\"alignnone size-full wp-image-2758\" \/><BR><BR><span style=\"background-color:#ccc; padding:6px;\">AMC Santa Monica 7<\/span> <I>Hanna<\/I> Monday, 5\/9\/11, 7:35 pm <\/p>\n<p><I>Price<\/I>: $11.75 <I>Concessions:<\/I> None <I>Audience<\/I>: seven people, in a theater that seats about 225. <I>Trailers\/advertising<\/I>: AMC&#8217;s First Look stuff, with ads for Gatorade, Coke, a Sprint &#8220;no talking ad&#8221; featuring a clip from <I>The Notebook<\/I>, and two ads for live transmission events from Fathom: &#8220;Their Eyes Were Dry&#8221; and a Los Angeles Philharmonic concert. Trailers for <I>The Debt<\/I>, <I>Anonymous<\/I> (which not only looks like a terrible movie, but the trailer butchers Radiohead&#8217;s &#8220;Everything in Its Right Place&#8221;), <I>Captain America<\/I>, <I>Warrior<\/I>, <I>Crazy Stupid Love<\/I>, and <I>The Beaver<\/I>, which had a voiceover so cheesy I kept expecting the entire trailer to be a joke. But no. <I>Projection:<\/I> Digital<BR><\/p>\n<p>Another day, another Third Street Promenade theater I don&#8217;t think I&#8217;ve been to before. The first time I came to Los Angeles, I was in Santa Monica for a wedding and I had a morning to kill. It happened to be the day <I>Pearl Harbor<\/I> opened, and I went to see it (it killed time, OK?) somewhere on the Promenade. It could have been this theater, I don&#8217;t remember. Tonight, my film was in a theater up on the second floor, and I walked in during the end of the AMC First Look promo junk. I don&#8217;t know why I was surprised that the theater had gone digital; I think the entire digital revolution in mainstream cinemas has been happening while Aimee and I have primarily been going to screenings at the Goldwyn, so we haven&#8217;t really noticed.<\/p>\n<p>Just to illustrate how long it&#8217;s been since I&#8217;ve been to an AMC theater, I brought my worn out old AMC MovieWatcher membership card to the screening, and when I presented it, I was told the club had been replaced by something called Stubs, which lets you not only accumulate points but also do some social network stuff and save &#8220;virtual ticket stubs.&#8221; No thanks. I guess I earned my last free popcorn, somewhere back in Boston in the 2000s.<\/p>\n<p>The movie had its moments, but the movie as a whole wasn&#8217;t as good as its individual parts (the cast, the idea, the director). Too bad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AMC Santa Monica 7 Hanna Monday, 5\/9\/11, 7:35 pm Price: $11.75 Concessions: None Audience: seven people, in a theater that seats about 225. Trailers\/advertising: AMC&#8217;s First Look stuff, with ads for Gatorade, Coke, a Sprint &#8220;no talking ad&#8221; featuring a clip from The Notebook, and two ads for live transmission events from Fathom: &#8220;Their Eyes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,21],"tags":[31],"class_list":["post-2757","post","type-post","status-publish","format-standard","hentry","category-film","category-los_angeles","tag-movieweek"],"_links":{"self":[{"href":"http:\/\/www.doubleperf.com\/blog\/wp-json\/wp\/v2\/posts\/2757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.doubleperf.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.doubleperf.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.doubleperf.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.doubleperf.com\/blog\/wp-json\/wp\/v2\/comments?post=2757"}],"version-history":[{"count":9,"href":"http:\/\/www.doubleperf.com\/blog\/wp-json\/wp\/v2\/posts\/2757\/revisions"}],"predecessor-version":[{"id":3148,"href":"http:\/\/www.doubleperf.com\/blog\/wp-json\/wp\/v2\/posts\/2757\/revisions\/3148"}],"wp:attachment":[{"href":"http:\/\/www.doubleperf.com\/blog\/wp-json\/wp\/v2\/media?parent=2757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.doubleperf.com\/blog\/wp-json\/wp\/v2\/categories?post=2757"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.doubleperf.com\/blog\/wp-json\/wp\/v2\/tags?post=2757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}